What is digital publishing

Digital publishing is the streamlining of a workflow process where editors can create and distribute content to the masses (newspapers, magazines, books, catalogues, brochures) using non – paper medias, typically by adopting a digital publishing platform.

These platforms (i.e. software products) in various forms allow a newsroom to produce and distribute digital content without the need of a development team on a regular basis.

With the advent of Apple’s iPad and other tablet PCs, today publishers can monetize and repurpose their content by pushing their products to new channels and markets such as Apple’s App Store or Google’s Android Market.

What changes? Practically everything.

Publishers: magazine and newspaper editors are struggling to stand up to the challenge by adopting new publishing workflows and platforms where complexity, especially when dealing with cross – platform solutions, is the real threat.

Creativity: premium content can finally be monetized due to its “repackaging” in a more rich and interactive form, adding movies, animations, slideshows, scrollable elements, HTML  code and “navigation” changes

End – readers: users can enjoy a unique and immersive reading experience, and, last but not least, are even ready to pay for it!

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7 Comments on “What is digital publishing”

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