ADOBE DPS : Analytics
Posted: July 26, 2012 Filed under: Tech | Tags: ADOBE, Adobe DPS, analytics, digital, digital publishing, DPS, ipad, iphone, market trends, publishing, sitecatalyst, statistics Leave a commentHello DPS users \ fans, here is a good document from ADOBE which explains what exactly can be monitored through DPS analytics using either the DPS PRO, ENTERPRISE of with a full SiteCatalyst account. Take for good that most of the “juicy” counters are not available to DPS PRO subscribers.
For example, what good is it to know if a page has been viewed when you could know how much TIME has been spent on it? How often has happened to us to flip carelessly through the pages of a Digital Magazine without actually “seeing” the content? Would we really care to monitor that kind of action?
Anyhow some counters are really handy, for example the fact that you can track ads and videos opened in them. There would be a lot to be explained for many metrics but most of them speak for themselves.
Baseline analytics are included in both the Professional and Enterprise editions of Digital Publishing Suite. Publishers with an Adobe SiteCatalyst subscription can access digital publishing data directly in SiteCatalyst for advanced analysis, leveraging the full suite of SiteCatalyst report categories. Also, Baseline provides pre-defined reports, while SiteCatalyst data views are configurable.
Here are the available metrics:
| Metric | Baseline Analytics | SiteCatalyst |
| App Metrics | ||
| App Version | ✓ | |
| Viewer Version | ✓ | |
| Application Installs / App First Time Launch | ✓ | ✓ |
| App Startups / launches | ✓ | ✓ |
| Visits | ✓ | |
| Visitors | ✓ | |
| Time Spent per Visit | ✓ | |
| Issue Buy and downloads | ||
| Issue Purchase Starts | ✓ | ✓ |
| Issue Purchased | ✓ | ✓ |
| Purchase Type | ✓ | |
| Issue Download Starts | ✓ | |
| Issues Downloaded | ✓ | ✓ |
| Issue Download Recoverable Errors | ✓ | |
| Issue Download Failed | ✓ | ✓ |
| Issue Download Pathing | ✓ | |
| Issue Download Cancelled | ✓ | ✓ |
| Issue Download Error Type | ✓ | |
| Publications & Issues | ||
| Issue Name | ✓ | |
| Issue Fulfillment ID | ✓ | |
| Publication ID | ✓ | |
| Articles and Content | ||
| Content Title | ✓ | |
| Ad Title | ✓ | |
| Article Title | ✓ | |
| Page Number | ✓ | |
| Sub-Page Number | ✓ | |
| Event Type | ✓ | |
| Content Type | ✓ | |
| Content Views | ✓ | |
| Ad views | ✓ | ✓ |
| Edit Views | ✓ | |
| Content Browsed | ✓ | ✓ |
| Online Status | ✓ | |
| Orientation | ✓ | |
| Event Context | ✓ | |
| Path reports | ✓ | |
| Ad Title | ✓ | |
| Article Title | ✓ | |
| Rich Media | ||
| Overlay Type | ✓ | ✓ |
| Overlay Starts | ✓ | ✓ |
| Overlay Stops | ✓ | |
| Video Starts | ✓ | ✓ |
| Video Stops | ✓ | |
| Audio Starts | ✓ | |
| Audio Stops | ✓ | |
| Visitor Profile | ✓ | |
| Social Media | ||
| Social Share | ✓ | |
| Custom HTML tracking | ✓ |
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