Issuu Updates Digital Publishing Platform: Marries the Beauty Of Print with the Power of DigitalPosted: May 30, 2013
COPENHAGEN, Denmark and PALO ALTO, Calif., May 29, 2013
Quietly, one publisher and reader at a time, Issuu, has become the world’s fastest-growing digital publishing platform, reaching 70 million unique visitors each month via 11.5 million publications. On May 29, 2013, Issuu is launching a major platform update that will deliver a visually stunning, immersive reading experience that will change the way people access magazines, catalogs and other publications while transforming the way publishers engage readers.
Founded in 2006, Issuu quickly became a global destination site, a place where readers could find special interest publications on virtually every topic. From Concrete Wave for longboarders to The Gluten Free Scallywag to Reggaeville, Issuu is full of interest-based publications. Readers can discover enlightening and edgy publications like VICE and Huck, as well as inspiring publications like V Magazine for fashion and Anthology Magazine for home design. In addition to magazines, brands like Armani and Swell publish their catalogs on Issuu, and architects, photographers and artists like Tom Sachs publish their work on the platform. One can find content from global organizations such as the United Nations and local publications, including Brooklyn Magazineand San Francisco’s The Guardian.
Just as YouTube and Spotify changed the way people access and share videos and music, Issuu is transforming the way readers engage with publications. Issuu provides an immersive reading experience where one can flip through publications as they were originally intended to be seen, complete with vivid graphics and eye-catching layouts. And readers can access Issuu on their desktop, laptop, iPad or other mobile device. With social media sharing capabilities built in, Issuu enables readers to follow the publications they love, build stacks of their favorites and easily share with others.
“What is publishing without readers?” asked Ruben Hansen, Issuu’s co-founder and chief experience officer, who is responsible for crafting Issuu’s brand, product and service experience. “There has never been this variety of global publications before. Beautiful, nuanced content that attracts a diverse audience of readers from all over the world. The quality of these publications is like what you’d find at your local newsstand, but you can’t find them anyplace else except on Issuu.”
Issuu’s free basic publishing tools allow anyone to create a digital publication and find their audience. With the updated platform launching on May 29, publishers will have even more tools to customize their digital publications and gain powerful insight into reader preferences.
“As a new brand in the fashion industry, working with Issuu has increased our credibility with advertisers and channel partners,” said Angela Gilltrap, editor-in-chief at fashion shoes and accessories publication Heaven Has Heels. “With nearly 1.5 million impressions and analytics that demonstrate our reach, we’ve attracted notice from luxury shoe brands.”
Elisabeth Salcher, marketing specialist and country management professional for Red Bulletin, a lifestyle magazine affiliated with popular energy drink Red Bull, estimates that her publication saves a significant amount per year by using Issuu, which streamlines the process of delivering a digital magazine in 11 countries and multiple languages. Ms. Salcher also believes that using the Issuu platform has helped boost brand awareness.
Issuu is changing the face of digital publishing by enabling readers and publishers to connect, engage and share content about the topics they’re most passionate about. Find out more atwww.issuu.com.
About Issuu With 70 million unique monthly visitors and 11.5 million publications, Issuu is the fastest-growing digital publishing platform in the world and is rapidly becoming the place readers go to discover new content and publishers use to find a worldwide audience. With 25,000 new publications added daily and an unparalleled breadth of content on virtually every topic, Issuu reaches readers on desktops, laptops, tablets and smartphones – with no subscription fees or monthly charges. Publishers can use the Issuu platform to upload visually rich content that readers view in flipbook format, gaining granular insight on reader characteristics and preferences and access to new business models. Learn more about Issuu at www.issuu.com.