The latest release of Digital Publishing Suite – Release 27 – is now available. With support for Pinterest, device GPS integration and Free Article Preview with Metering, the latest features in Digital Publishing Suite are designed to help you drive awareness of, interest in, and revenue from your publications. In addition, we have refined Folio Producer Service so that you can streamline and accelerate production.
New features that are now available, in release 27, among others:
- Social Sharing through Pinterest
- Device GPS Integration
- Free Article Preview with Metered Content
- Copy Folio
For a full list of features available in release 27, visit Bob Bringhurst’s Help Site, What’s New in this Release.
Pinterest Added to Social Sharing
Socially sharing images has become mainstream, and DPS apps lend themselves to this medium since they are often well designed with striking visuals. In addition to existing social sharing functionality, you can now allow readers to share the image of an article page on their Pinterest boards. Their followers can be hooked in by great visuals and subsequently experience the interactive and informational content in your app, such as recipes, infographics, fashion, and home improvement techniques. The goal with this feature is to increase the reach of your content through your readers’ social networks. With this capability, corporate publishers can drive brand awareness and magazine and newspaper publishers can develop new readership. Available for iPad and iPhone.
The following visuals illustrate the flow of the Pinterest reading experience in DPS.
- A reader shares the image of an article page from the app and posts it on her Pinterest page.
- Her follower clicks on the Pinterest image.
- Once the image is open, she clicks on “Visit Website.”
- After clicking, readers can experience interactive article content on device or in the Web Viewer.
- Read the updated article on the DPS DevNet: Integrated Social Sharing with Digital Publishing Suite
- Watch Colin Fleming’s video of Pinterest social sharing on Adobe TV.
Device GPS Integration
Mobile readers are exactly that: mobile. Your consumers are reading content on the bus, at home, and at work, in different geographies and locations. You may need to deliver different types of content to people based on location. GPS integration allows you to deliver targeted content through integration with GPS location data from the device. Available for iPad and iPhone.
Consider the following use cases:
- Promotional Entitlement Banner Enterprise customers can place a geo-specific promotional banner in the custom store or library. For example, if you’re sponsoring an event in Los Angeles, you can promote a free folio to each attendee in LA by showing a targeted banner. When users click on the banner, they can enter login credentials and be entitled to the folio. This allows you to connect with the audience and capture data from attendees. Once attendees download the folio, they remain entitled to it after they leave Los Angeles. The geolocation does not change the content that they are entitled to, but only changes the banner that they see in the custom store or library.
- Region-specific folios If you have a sales enablement app, you may want to entitle sales team members to region-specific content, such as lists of pricing, regional distributors, and retail locations. For example, your U.S. sales team will see a different set of folios in their library from the Latin America sales team. As in the use case above, if a rep downloads a folio from the U.S. and then travels to Latin America, the folios downloaded in the U.S. will still be available on her device. Requires custom store or library.
- Region specific article or ad The first two use cases cover GPS integration with the custom store or library. In this use case, you can change content within the article based on geography. For example, you may have an article on farmers markets, and want to provide HTML content on local markets. In the case of an advertisement, GPS integration allows you feature local vendors to help drive regional sales. In the image below, the advertiser is a European railroad company that has different travel agents in each U.S. city.
- Read the DPS DevNet Article: Getting Started with the Geolocation API
- Watch Colin Fleming’s video on GPS Device Integration.
Free Article Preview with Metered Content
In our last release, we enabled Free Article Preview, allowing publishers to pique reader interest by providing selected free articles in a folio, and offering upsell or subscription prompts once consumers click on a protected article. Previously, articles were either designated as “free” or “protected” in the Folio Producer Service. As promised in Colin Fleming’s Release 26 video on Free Article Preview, you can now set up an additional content type — “metered” — and define a certain number of articles available for free to engage readers before encouraging them to purchase premium content. Once readers encounter the paywall, convert them into buyers with subscription and upsell prompts.
The following images show samples of metered content and upsell prompts.
- Read the updated article on Adobe DPS DevNet: Free Article Preview
In release 27, production staff can also streamline the production process and improve collaboration with new Copy Folio functionality. With this feature, you can copy an entire folio to your account using one-click access from the Folio Producer Service, eliminating the need to copy and rebuild a folio article-by-article. Production staff can insert content, including editorial and advertising, from content contributors and agencies more easily with this streamlined Copy Folio workflow. In addition, you can automate folio copying with access to the Copy Folio API. Watch the Copy Folio video from Colin Fleming on Adobe TV.
Adobe has been on a mission over the last year to better understand where digital publishing is headed. As well as working with publishers using its Digital Publishing Suite (DPS) to push out tablet editions, Adobe has been meeting with these partners to get a feel of the state of tablet publishing.
Now, 12 months later, Adobe has compiled the results of its research that should be of particular interest to magazine publishers, advertising agencies and media ad buyers.
“The momentum we’re seeing in digital publishing is that publishers are actually able to make money off these magazines. They are coming to realize that these [editions] have business value,” Lynly Schambers-Lenox, Adobe’s group product marketing manager for digital publishing, told TabTimes.
Adobe has also benefitted from publishers’ appetite for digital content on mobile devices – Schambers-Lenox says that the Digital Publishing Suite has gone from publishing 170,000 digital issues a week in May 2011 to 1.8 million by the end of February. The Adobe exec added that magazine downloads (for editions using DPS) now stands at 75 million.
“It shows more and more that people are coming into the digital franchises of these publications, and consuming magazines and newspapers on smartphones and tablets,” she said.
Tablet readers will pay for content
Adobe’s study further details that readers are increasingly prepared to spend money on these tablet magazines.
When looking at the consumer’s willingness to pay for digital content, Adobe found that this stood at 65% of consumers in February last year before rising to an “all-time high” of 80% figure a year later.
“It is also interesting to compare subscriptions against single issues,” said Schambers-Lenox. “A year ago, that ratio was at 2:1 but now it closer to 3:1. People are definitely seeing value in digital magazines and want to have a long-term relationship with publishers.”
Adobe’s research found that total digital readership has grown an average of 30% across all publishers in the last year, with some publishers seeing that figure rise as high as 150%.
“We think that tablets are driving this growth. The iPad mini came in the fall and that’s definitely driving a huge number of readers, but there’s also a bit of movement around Kindle Fire and the Nexus 7.”
PDF rendering is a thing of the past
Some publishers are having more success with tablet publishing than others; case in point, the BBC’s car magazine Top Gear.
Just three months ago, the magazine was reliant on using PDF replicas for its tablet magazine, something Hearst and others have previously admitted to using, but it has since moved to using Adobe’s DPS.
The results have been staggering. Adobe says that total tablet magazine downloads have since risen 48% with paid-downloads and single-issue sales up by 62% and 79%, respectively. Ad revenue has also increased by an impressive 200%, while the reader time-per issue has quadrupled from 10-12 minutes to 40 minutes.
Top Gear’s success is the latest evidence to show the popularity of PDF rendering is fading, just as TabTimes forecast almost a year ago.
Asked if publishers were coming to realize that PDF replicas were limited, Schambers-Lenox as good as agreed, saying that the format worked well…three years ago.
“Three years ago it was a smart move. The risk was really low and you could take a PDF and transform it into a pseudo digital format. But now publishers realize they have to do more,” she said, adding that publishers are increasingly looking at offering digital bundles and tablet-first strategies.
Not that Adobe intends to stand still with DPS. The company says that publishers can now publish personalized push notifications to their readers (Men’s Health uses this feature to detail when the next issue is available) and adds that other new features include digital blow-in (the ability to offer subs within an issue) and greater support for social networks.
But perhaps the biggest improvement is the new ‘First Issue Free’ feature, which allows first-time users to download a free copy of an edition when inside the publisher’s container app.
TabTimes asked if reader frustrations with these container apps, which essentially only allow access to subscribers or one-off buyers, drove Adobe and publishers to make the change.
“I think that’s an accurate representation of the user experience in the past,” said digital publishing evangelist Colin Fleming. “It was not user friendly.”
Adobe says that it will go on to support Android smartphones and Windows 8 devices in the second half of the year (it already supports iPad and Android tablets), and sees smartphones as an “add-on” to tablet reading.
“We’re starting to see more publishers publish on smartphones,” said Schambers-Lenox. “National Geographic sees 75% of its readers on ‘lean back’ tablets, but also sees 20% of content being consumed on smartphones. The takeaway here is that the smartphone will contribute to readership.”
Good news for advertisers
Adobe’s report also shed a positive light on the future of tablet advertising, noting that readers are increasingly attracted to interactive ads.
Studying how readers responded to 10 different ads, Adobe research showed readers are increasingly shunning the static ads of yesterday.
“Advertisers are starting to step up and now blend and match the capabilities of the publication [with their ads]”, said Fleming. “For example, there’s a Jaguar ad on my iPad where I can swipe to revolve balance or bring the car to the forefront. This kind of interactivity is fun.”
Other brands, like John Varvatos, are experimenting with interactive ads that show videos. Adobe execs says they expect tablet ads to catch-up with other platforms, but admit that this will take time.
“TV ads have the best pull, but tablet ads only represent 2% of all ads so this is early days,” said Schambers-Lenox. “We’ll see the percentages shift around. Interactive ads are great, but there are not a lot of them out there at the moment.”
Hello DPS users \ fans, here is a good document from ADOBE which explains what exactly can be monitored through DPS analytics using either the DPS PRO, ENTERPRISE of with a full SiteCatalyst account. Take for good that most of the “juicy” counters are not available to DPS PRO subscribers.
For example, what good is it to know if a page has been viewed when you could know how much TIME has been spent on it? How often has happened to us to flip carelessly through the pages of a Digital Magazine without actually “seeing” the content? Would we really care to monitor that kind of action?
Anyhow some counters are really handy, for example the fact that you can track ads and videos opened in them. There would be a lot to be explained for many metrics but most of them speak for themselves.
Baseline analytics are included in both the Professional and Enterprise editions of Digital Publishing Suite. Publishers with an Adobe SiteCatalyst subscription can access digital publishing data directly in SiteCatalyst for advanced analysis, leveraging the full suite of SiteCatalyst report categories. Also, Baseline provides pre-defined reports, while SiteCatalyst data views are configurable.
Here are the available metrics:
|Application Installs / App First Time Launch||✓||✓|
|App Startups / launches||✓||✓|
|Time Spent per Visit||✓|
|Issue Buy and downloads|
|Issue Purchase Starts||✓||✓|
|Issue Download Starts||✓|
|Issue Download Recoverable Errors||✓|
|Issue Download Failed||✓||✓|
|Issue Download Pathing||✓|
|Issue Download Cancelled||✓||✓|
|Issue Download Error Type||✓|
|Publications & Issues|
|Issue Fulfillment ID||✓|
|Articles and Content|
|Custom HTML tracking||✓|
At Adobe’s annual Digital Publishing Summit, Adobe (http://www.adobe.com) announced a series of new features for Adobe Digital Publishing Suite (DPS) that will purportedly allow media companies and corporate publishers to deliver unparalleled reach and monetize their content in new ways. New features include:
- Content Viewer for iPhone, which allows media and corporate organizations to target digital publication delivery across iPhone and iPod touch devices in addition to the iPad, Kindle Fire and Android tablets.
- New social sharing capabilities that encourage readers and customers to share articles on Facebook, Twitter and via email directly from within their Digital Publishing Suite applications.
- Extended font embedding rights — Digital Publishing Suite customers can now enjoy extended rights from a select portion of the Adobe Type Library.
- Alternate Layouts in Adobe InDesign CS6 — design and production teams can save time and accelerate workflows by using Alternate Layout functionality in InDesign CS6 software to repurpose a single, primary InDesign layout for publication to different size devices such as the iPhone, iPad, Kindle Fire and other mobile and tablet devices.
- Integration with Adobe Edge, which enables designers to create animated HTML5 content with Web standards, which can be placed in Digital Publishing Suite applications using InDesign.
For more information on the Digital Pubishing Suite, go to http://www.adobe.com/products/digitalpublishingsuite .
Since the announcement of the Digital Publishing Alliance between WoodWing and Adobe in October last year, WoodWing engineers have been working closely together with the DPS development team at Adobe to create the best possible digital publishing solution.
Some days ago, Adobe released Sprint 18 of its DPS solution, while WoodWing made available version 7.5.1 of its multi-channel publishing system Enterprise. This marked another significant step forward on the path to sync the features of WoodWing´s Digital Publishing Tools and the Adobe Content Viewer. This latest release now enables WoodWing customers to create new editions of their digital publications that contain almost all the exciting features previously offered by WoodWing´s own readers.
Particularly noteworthy are the options for nested interactivity Adobe´s Content Viewer is now able to display. Designers can combine hotspots with web, audio and video elements as well as slideshows, dossier links, and even widgets. Widgets are HTML5 objects enabling an even higher degree of interactivity; they can be easily integrated in the page layouts of tablet publications. In addition, hotspots can be created in scrollable areas and, vice versa, scrollable areas can be defined in hotspots. Even hotspots on hotspots are possible.
All these features are essential to create an exciting reading experience and to easily structure even comprehensive content in a clear and reader-friendly manner.