Newspaper Companies Can Learn from The Guardian Digital Archive

Newspapers often do not have a long shelf life at your local library and often disintegrate over a long period of time. The Guardian and Observer newspapers have been documenting worldwide news since 1791. If a reader wanted to peruse an old issue and read about life on the battlefields of the Napoleonic Wars or the first Wimbledon, suffice to say it would be very hard to locate the original printed version. The Guardian relaunched their digital archive in late 2012, which provides 1.2 million replica pages, 13 million articles and 7,000 photographs. Most newspaper companies do not have such a storied history of content, but selling archived back-issues is good business.

There are no real statistics in the newspaper industry on who provides digital archives and who does not. The largest papers all do, and most offer different payment models to monetize the process and actually make some solid long-term revenue. Digital is growing, and a recent report by the Alliance of Audited Media states that 20% of all online newspapers in the US are digital. Obviously, the entire print sector is not doing too well and there is some debate on how to make money in digital. Some consider paywalls, which allow people to read a few articles for free a month, and then require them to subscribe, and others maintain a fleet of apps. The Guardian presents an interesting case study on how to do something unique.

The Guardian distributes their digital archives from the ProQuest Historical Newspaper program. This is the same company that major papers, such as The New York TimesThe Globe and MailThe Times of India and The Jerusalem Post use. Companies can upload replica editions in PDF form to their accounts and develop their own subscription or charging method. The Guardianhas developed some tiered access levels, such as a 24 hour pass for £7.95 or a 1 month subscription for £49.95. Users can browse for content using the  advanced search engine, which readily supports finding pictures, articles, or any individual section. Once readers discover the content, they can read a free sample to get a sense for it.

The New York Time, on the other hand, does something completely different while using the same ProQuest platform. They do not have advertisements, pictures, charts, or any illustrations. Consumers actually pay a different department to manually scan and email them out. Articles from 1923 to 1986 are available for purchase at $3.95 each. Articles published before January 1, 1923 or after December 31, 1986 are free, but they count toward the monthly paywall viewing limit. A current Times subscriber, is allowed 100 issues a month.

Aside from ProQuest, there are a number of archival websites available online. The biggest digital newspaper site on the Internet is the for-profit Newspaperarchive.com, with 130 million pages. Newspapers.com, a subsidiary of genealogy-titan Ancestry.com, has 34 million newspaper pages. There is also a stalwart hero, based in New York, that has created a website with 5 million, his story is here.

There are currently 419 national newspapers being published worldwide. There are also around 22,000 local and specialty editions being made on a daily or weekly basis. There does not seem to be a cohesive model for digital archives, as some companies just distribute through their own websites or use third party services. Most newspaper publishers interviewed were actually surprised by the interest in their archival strategies, as it’s something that internally is rarely discussed. In a world of sagging print revenues, investing in a solid archive solution is something all papers should consider. The investment costs of scanners is fairly paltry and only a few computers are needed, while outsourcing the sales gives newspaper companies a fairly low overhead.

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vjoon K4™integrates with Adobe® Digital Publishing Suite’s New API

Vjoon, a leading maker of cross-media publishing platforms and a global Adobe Digital Publishing Suite (DPS) reseller, announced on July 26th that vjoon K4 now supports the new interface to Adobe DPS Folio Producer services. This constitutes an unprecedented level of integration that boosts efficiency by enabling tablet publishers to upload their Folio files after planning, managing and organizing digital content in vjoon K4. This allows publishers to fully exploit the Adobe Folio Producer’s extensive feature set and eliminates the need for using Adobe Content Bundler, along with all its limitations.

“The new interface to the Folio Producer is a tremendous asset for customers because it integrates publishing systems such as vjoon K4 with the Adobe Digital Publishing Suite far more efficiently than anything that came before,” said Zeke Koch, Senior Director of Product Management for Digital Publishing at Adobe. “With recently released groundbreaking new features and automated functions, publishers now have access to one of the most innovative and efficient tablet publishing workflows on the market today.”

“vjoon customers such as Condé Nast, Credit Suisse, National Geographic and Red Bull are among the first and most successful users of the Adobe Digital Publishing Suite worldwide,” says Andreas Schrader, CEO of vjoon. “In a joint effort with Adobe, we have now developed the tools our customers need to continue optimizing their publishing workflows, thereby freeing up time and resources that they can devote to creating premium-quality print and digital publications.”

From day one, vjoon played a big part in developing this interface, so it benefited from the valuable experience gained with vjoon K4 customers’ many successful tablet publications. As a result, customers can now make full use of Adobe Folio Producer’s functionality. For example, push notifications, which let users determine when subscribers are alerted to a new edition, can now be used for integrated publications. Publishers can also pinpoint through vjoon K4 precisely which content of the published edition readers can share with friends and business partners via Web Viewer.

vjoon K4’s extended set of automated functions are a boon to the tablet publishing workflow. vjoon K4 uploads all content to Adobe Folio Producer, directly and automatically at the touch of a button. Automated functions also enable agencies to deliver individual ads in the required format, allowing the publisher to integrate them with their content and then upload them along with the layout for the entire magazine.

As the company recently announced, the new version of vjoon K4 also supports Adobe Creative Suite® 6. This release is available now and being tested by many integration partners.

For further information please see www.vjoon.com.

About vjoon®

A fixture on the publishing market since 1990, vjoon is a leading developer of workflow solutions based on Adobe® Creative Suite®. vjoon rapidly integrates all Adobe innovations into its solutions and consistently develops its products to meet market needs. vjoon’s flagship product vjoon K4™ is one of the most innovative cross-media publishing platforms available in the market and lets you deliver your valuable content to any output channel – print, online, mobile, tablet. Based on the time- and cost-saving Unified Publishing Process vjoon K4 provides the tools that allow your team to publish anywhere, smoothly and efficiently – whether you produce magazines, newspapers, sales materials, annual reports or books. Renowned customers worldwide and in configurations from 10 to more than 1,200 concurrent users benefit from this sophisticated solution. Headquartered in greater Hamburg, Germany, vjoon partners with a global network of more than 30 qualified integrators to deliver premium system integration and support services to its customers.

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WoodWing and Adobe DPS Integration – The Next Wave in Digital Publishing

Since the announcement of the Digital Publishing Alliance between WoodWing and Adobe in October last year, WoodWing engineers have been working closely together with the DPS development team at Adobe to create the best possible digital publishing solution.

Some days ago, Adobe released Sprint 18 of its DPS solution, while WoodWing made available version 7.5.1 of its multi-channel publishing system Enterprise. This marked another significant step forward on the path to sync the features of WoodWing´s Digital Publishing Tools and the Adobe Content Viewer. This latest release now enables WoodWing customers to create new editions of their digital publications that contain almost all the exciting features previously offered by WoodWing´s own readers.

Particularly noteworthy are the options for nested interactivity Adobe´s Content Viewer is now able to display. Designers can combine hotspots with web, audio and video elements as well as slideshows, dossier links, and even widgets. Widgets are HTML5 objects enabling an even higher degree of interactivity; they can be easily integrated in the page layouts of tablet publications. In addition, hotspots can be created in scrollable areas and, vice versa, scrollable areas can be defined in hotspots. Even hotspots on hotspots are possible.

All these features are essential to create an exciting reading experience and to easily structure even comprehensive content in a clear and reader-friendly manner.

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