Digital Magazine Advertising to Hit 3.8 Billion by 2017

Magazine companies have been one of the most successful segments of publishing to take advantage of the digital space. Very early on they have been able to leverage their strong brands across a wide spectrum, including paywalls, dedicated apps, and inclusion into Zinio. Advertisers are increasingly spending more money on digital properties, and by 2017 analysts expect almost 3.8 billion dollars will be spent. The big news coming out of the annual Price Waterhouse and Cooper report on digital advertising, has overall spending to dramatically increase to $3.8 billion in 2017, when it will represent a quarter of overall advertising, from $2.4 billion in 2012. Customers who actually purchase the digital content will also increase from $275 million in 2012 to $1.4 billion in 2017. North America and Britain are poised to generate 20% of their overall revenue from digital properties. This mainly stems from their investment in a proper dedicated infrastructure, while the rest of Europe will only see a modest 10% increase by 2017. Westerners have had a proven track record of expressing a willingness to pay for digital content, whether it be accessing the HTML5 edition or taking out a subscription on the Apple Newsstand. The shift to digital advertising is almost proportionate to the rate the decline of the print industry. In 2008, a record 9.8 billion was spent and then fell to $7.9 billion in 2012, and it is expected to diminish further to $6.4 billion in 2017. Statistically younger people tend to embrace digital media over the printed editions, due to the versatility of being connected to your smartphone or tablet. This demographic represents the core buyers of tomorrow and they in turn influence their own children within twenty years. Companies such as Glossi are spearheading the next generation of magazines, who are adopting a DIY approach. Anyone can take pictures, generate internet content, or write their own articles and offer them to any social or website platform. Currently, magazine companies do not operate their digital properties as autonomous entities and they are heavily reliant on their printed editions for their articles. Likely this trend in the industry will not change by 2017, due to the failures of The Daily. One of the largest barriers of digital advertising in magazines is the lack of a unified standard. This applies not only to metrics, with being able to monitor your data, but also the wide array of platforms. There are different requirements to deliver your media to Blackberry, Android, iOS, Windows 8, HTML5, Zinio, PressReader, Apple Newsstand, or any other 3rd party. All of these options have the entire industry in a state of confusion over what ecosystem to support and where the money is best spent. Do you continue with online advertising on their main website? Do you invest with Amazon, Google and Apple to spread your message via in-app advertising? Do you continue to spend money on the printed edition? There are many options to consider, with no definitive status quo. by Michael Kozlowski source


Katachi Magazine: excellent Digital Magazine!

Why not download Katachi Magazine
on your iPad…

It’s created using Katachi Media’s own publishing system, Origami Engine. The company hasn’t said so far whether it’s going to licence it to other firms, but from the explicit detail that it’s provided about the Origami Engine, it seems likely.

The Origami Engine’s features include the ability to support multiple languages, offline maps, high level interactivity, searchable text, in-app shopping, dynamic content and seamless integration with social media like Twitter and Facebook.

Katachi Media’s publishing tool is comprised of four components; the Origami Engine, Origami Design, Editorial tool, and a Web app. The Engine itself powers the magazine app on the iPad, and uses the same code for a Mac OS X desktop tool: Origami Design. The web-based Editorial tool is designed to streamline the process of developing, creating, publishing and updating iPad magazines. The Web application with the Katachi API glues all of this together.

Origami Engine is a render engine designed and built to create interactive publications, and Origami Design is a desktop application for Mac with all the tools needed for interactive design. They’re written to take advantage of all of the core features in iOS; images, sound, video, 3d, maps, animation and interactivity are just some of the key elements we’ve focused on delivering.

The engine handles all elements, in close connection with key technology on the iPad, like video and 3D hardware acceleration. This is designed to give the reader a smoother experience and allows us to dream up new ways to use these technologies.

The web-based Editorial tool delivers a workflow for editorial staff to create and publish iPad magazines and books. It allows users to create issues, rearrange pages, manage writers and photographers, collaborate in real-time, organize assets and contracts, and more. The Editorial tool, Origami Design and Origami Engine share a central online database.

The API connects to a published website, and the iPad apps support user account creation and management, in addition to enabling updates of content on an object by object level. This is done quietly in the background, giving the reader an uninterrupted experience. Additionally we capture anonymised analytics on a page-by-page basis.