Android tablet gains in market share does not seem to be translating into dollars for publishers, at least not yet

The common wisdom among publishers and digital publishing solution providers has been that when developing new tablet editions one should develop for iOS first, then Android and other platforms. The reason at first was simply that Apple was first with a popular tablet, and their sales dwarfed the competition. But as more Android, and then Kindle Fire, tablets appeared in the market the reason shifted somewhat: publishers were still seeing far more sales, more paid subscriptions from iPad owners than from owners of other tablets.

january2010-AppleThe theory for why this was true was that Apple had the top end of the market, first adopters, and those with more disposable income. Apple also had a system that allowed for easy purchases – and they also had all those credit cards on file.

But things have changed in the past year or so. Amazon.com launched the Kindle Fire for the holiday season and along with the tablet came a whole infrastructure that resembled Apple’s. Just as iPad owners were used to buying music and movies from iTunes, Kindle Fire owners were used to buying books and other goods from Amazon.com.

Nonetheless, there remains big differences in the way the various platforms are used and the kinds of publications seen inside the app stores. Replica editions are everywhere, but interactive magazines are more often found in Apple’s ecosystem. Many new tablet magazine vendors continue to choose to launch their solutions first for iOS and only later for Android and Windows. TNM’s own survey of digital publishing platform companies shows that close to 25 percent still do not provide solutions that will result in an app for the Google Play store – and close to 75 percent don’t service the Windows environment.

But surely we are starting to see this change, right? With so many new Kindle tablets being sold, with the soon to be released Kindle Fire HDX around the corner, are we seeing, or at least anticipating a change to the market?

YutakaTsutano-iPadCase

Photo by Yutaka Tsutano (used under Creative Commons license)

“What we see is that there is still very much a stickiness to the iOS platform,” Alex Gruntsev, Chief Innovation Officer, NewspaperDirect, said.

Gruntsev said that the iPad reached people who were early adopters. He sees Android tablets, though, as being in the same category as the iPad, but that users remain more price sensitive.

“Amazon is moving the needle now,” said Graham Farrar of zuuka Group, the maker of the iStoryTime apps and bookstore app. “Which is not a surprise to me, if there is one Amazon know how to do is run a store.”

“As the Kindle Fire, and I think the Kindle Fire HDX, will accelerate this (growth),” Farrar said, though “it’s not iOS money yet.”

“When the Kindle Fire was released about 18 months ago I think that spurred additional uses of devices,” said Lynly Schambers, Group Product Marketing Manager, Digital Publishing Suite, Adobe, “because they were that much more affordable and accessible to people.”

“What we’ve seen, when we look at the growth of the Digital Publishing Suite business, we’ve seen the number of downloads really accelerate, especially over the past six to 12 months,” Schambers said.

Mike Haney of Mag+ said he thinks there may be regional differences, as well.

“I have read that there are real regional differences here—where Android is much more common in Europe and other parts of the world, users tend to spend more,” Haney said. “I hear that many of our customers are having good success on the Kindle, where people are more accustomed to buying content, particularly content to read.”

“I don’t know how soon, but the trend seems to be that like app spending everywhere, spending on Android is picking up, not slowing down. Google has done some nice work in improving the layout and features of its app store, and as more of those Android users—who may not have consciously purchased an Android phone, but rather took the least expensive smartphone their carrier offered—”discover” apps on their device, I think we’ll see spending steadily increasing, even if the price per app or per in-app purchase is driven down,” Haney said.

“We are seeing an increase in the number of people that are willing to pay for content, especially when we look at that year over year,” Adobe’s Schambers said. “Just in the past 12 months we’ve seen the number of digital subscriptions, paid for digital subscription increase almost three times over the past 12 months.”

For Gruntsev from NewspaperDirect, he sees a big difference between what readers are willing to pay for on tablets, and online.

“People are not willing to pay for repurposed web content,” Gruntsev said. “The moment they see replica for some reason it triggers comparison to the print.” (And hence a willingness to pay.)

KindleFire-apps-lg

For Haney from Mag+ he still puts the emphasis on the need to think of the new digital publications fresh.

“Our advice is unequivocally that you need to think of your presence on a tablet or smartphone app as a new product, not just a version of an existing product,” Haney said. “It is a unique ecosystem, with unique usage patterns and unique user needs.”

“If you run a monthly magazine and your publisher asks you to make a book, you wouldn’t just slap a hard cover on the July issue and call it done, would you?”

Haney also says that publishers need to understand that on tablet devices, as elsewhere, they are competing for the attention of the user. “Your replica that you clearly put no effort into is not going to lure me away from Zite or Facebook. ut if you give me a compelling bundle of content that is engaging and easy to consume and fits what I do with that device — Atlantic Weekly being a great example — then you will become part of my app habit.”

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A third read tablet magazines ‘cover to cover’

Esquire: Hearst's tablet edition
Esquire: Hearst’s tablet edition
Almost one third of consumers read tablet editions of magazines “cover to cover” and few jump around apps using interactive tools, according to research from Hearst Magazines UK released to Media Week today.Hearst used an in-app survey in digital editions of Harper’s Bazaar, Men’s Health, Red, Elle, Cosmopolitan and Esquire to quiz nearly 500 readers on their reading preferences for digital editions.Of the people questioned, 31.4 per cent said they read a digital issue “cover to cover” in a linear manner.In contrast, only 7.3 percent said they scrolled through small thumbnails of the pages to navigate the app, while 6.4 per cent use navigation features on the front cover or contents section to jump to certain articles.On average, readers claimed to pick up a digital copy and read it four times per issue and read an average of 67.8 per cent of their copy.

In comparison, print readers claimed to read 76.2 per cent of a print copy of a magazine according to the Quality of Reading survey from the Professional Publishers’ Association (then the Periodical Publishers Association) in 2000.

Consumers claimed to spend 103 minutes reading the digital edition, nearly double the amount of time readers claimed to spend on a print issue in the separate PPA research 13 years ago.

When asked what features would enhance advertising, the top two choices were a clickable link to find more about a product (chosen by 30.7 per cent as a feature they would definitely like in advertising) and photo galleries (27 per cent).

Max Raven, the group revenue director of Hearst Magazines UK, said: “Developing robust digital edition metrics and ensuring our advertisers and clients have the utmost confidence in our data is top priority.”

The research also found that 69.1 per cent keep a digital magazine for future reference, while only 11.3 per cent delete it.

Nearly half (45.7 per cent) claimed they intended to buy a mixture of print and digital issues in future.

The digital editions used were enhanced editions, re-designed for devices like iPad and iPhones, rather than a digital version of the print magazine created from PDF files.

Respondents surveyed had a medium age of 37. The survey suggested uptake of digital editions is still on the rise, as 23 per cent of those surveyed were first-time buyers of the edition. The largest proportion (48 per cent) was subscribers.

Hearst claims to be the largest digital publishing in the UK – added together, its digital editions have a larger circulation than any other publisher, according to the latest Audit Bureau of Circulations figures.

In September Hearst launched an Esquire Weekly app edition, a digital weekly edition of the monthly men’s magazine, priced at 99p.

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Adobe DPS Release 27

The latest release of Digital Publishing Suite – Release 27 – is now available. With support for Pinterest, device GPS integration and Free Article Preview with Metering, the latest features in Digital Publishing Suite are designed to help you drive awareness of, interest in, and revenue from your publications. In addition, we have refined Folio Producer Service so that you can streamline and accelerate production.

New features that are now available, in release 27, among others:

  • Social Sharing through Pinterest
  • Device GPS Integration
  • Free Article Preview with Metered Content
  • Copy Folio

For a full list of features available in release 27, visit Bob Bringhurst’s Help Site, What’s New in this Release.

Pinterest Added to Social Sharing
Socially sharing images has become mainstream, and DPS apps lend themselves to this medium since they are often well designed with striking visuals. In addition to existing social sharing functionality, you can now allow readers to share the image of an article page on their Pinterest boards. Their followers can be hooked in by great visuals and subsequently experience the interactive and informational content in your app, such as recipes, infographics, fashion, and home improvement techniques. The goal with this feature is to increase the reach of your content through your readers’ social networks. With this capability, corporate publishers can drive brand awareness and magazine and newspaper publishers can develop new readership. Available for iPad and iPhone.

The following visuals illustrate the flow of the Pinterest reading experience in DPS.

  1. A reader shares the image of an article page from the app and posts it on her Pinterest page.
  2. Her follower clicks on the Pinterest image.
  3. Once the image is open, she clicks on “Visit Website.”
  4. After clicking, readers can experience interactive article content on device or in the Web Viewer.

Device GPS Integration
Mobile readers are exactly that: mobile. Your consumers are reading content on the bus, at home, and at work, in different geographies and locations. You may need to deliver different types of content to people based on location. GPS integration allows you to deliver targeted content through integration with GPS location data from the device.  Available for iPad and iPhone.

Consider the following use cases:

  • Promotional Entitlement Banner Enterprise customers can place a geo-specific promotional banner in the custom store or library. For example, if you’re sponsoring an event in Los Angeles, you can promote a free folio to each attendee in LA by showing a targeted banner. When users click on the banner, they can enter login credentials and be entitled to the folio. This allows you to connect with the audience and capture data from attendees. Once attendees download the folio, they remain entitled to it after they leave Los Angeles. The geolocation does not change the content that they are entitled to, but only changes the banner that they see in the custom store or library.
  • Region-specific folios  If you have a sales enablement app, you may want to entitle sales team members to region-specific content, such as lists of pricing, regional distributors, and retail locations. For example, your U.S. sales team will see a different set of folios in their library from the Latin America sales team. As in the use case above, if a rep downloads a folio from the U.S. and then travels to Latin America, the folios downloaded in the U.S. will still be available on her device. Requires custom store or library.
  • Region specific article or ad  The first two use cases cover GPS integration with the custom store or library. In this use case, you can change content within the article based on geography. For example, you may have an article on farmers markets, and want to provide HTML content on local markets. In the case of an advertisement, GPS integration allows you feature local vendors to help drive regional sales. In the image below, the advertiser is a European railroad company that has different travel agents in each U.S. city.

Free Article Preview with Metered Content 
In our last release, we enabled Free Article Preview, allowing publishers to pique reader interest by providing selected free articles in a folio, and offering upsell or subscription prompts once consumers click on a protected article. Previously, articles were either designated as “free” or “protected” in the Folio Producer Service. As promised in Colin Fleming’s Release 26 video on Free Article Preview, you can now set up an additional content type — “metered” — and define a certain number of articles available for free to engage readers before encouraging them to purchase premium content. Once readers encounter the paywall, convert them into buyers with subscription and upsell prompts.

The following images show samples of metered content and upsell prompts.

Copy Folio 
In release 27, production staff can also streamline the production process and improve collaboration with new Copy Folio functionality. With this feature, you can copy an entire folio to your account using one-click access from the Folio Producer Service, eliminating the need to copy and rebuild a folio article-by-article. Production staff can insert content, including editorial and advertising, from content contributors and agencies more easily with this streamlined Copy Folio workflow. In addition, you can automate folio copying with access to the Copy Folio API. Watch the Copy Folio video from Colin Fleming on Adobe TV.


Six digital publishing startups to watch

You know you can blog with Tumblr or WordPress, or self-publish a book on Kindle or iBooks. But what’s next for the publisher who wants to sell a mobile-native magazine, or the blogger who’s sick of messing with plugins?

Here are six startups that offer new options to creators. Three of them — Periodical, 29th Street Publishing and Creatavist — let you create and sell mobile-friendly magazines, ebooks and newsletters; the other three — Postach.io, Ghost and Glipho — aim to let you blog in a new way.

All of the companies featured here launched in the past few months (or, in Ghost’s case, will launch later this summer), so they’re still working out some quirks and rolling out new features. What they have in common, though, is that they’re all trying to make writing and publishing easier and better. Check them out and let us know what you think (and which startups we should add to our list).

Periodical: Create and sell digital magazines

What you can do with it: Periodical, which allows users to create and sell publications — magazines, newsletters and so on — for a variety of platforms including Apple’s Newsstand, embraces Craig Mod’s model of subcompact publishing: the idea that digital publishing should be simple and that the works created should be very easy to read on smartphones and tablets. Cofounder Sean Stevens told me that most users of the platform use The Magazine, originally created by Instapaper founder Marco Arment, as a model.

Periodical

What we like: It’s easy and relatively inexpensive to sell content through your own branded app.

Background and funding: Periodical, which is six months old, is one of the startups in Los Angeles-based incubator Launchpad LA, through which it’s received $100,000 in seed funding. Cofounders David Mancherje, Shahruz Shaukat and Stevens previously worked together at comedy podcast network Earwolf.

Platforms supported: Users create their publication — which can include text, photos and videos — on Periodical’s site, set the price and then publish it on the web or as an iOS app; the platform also supports delivery to Kindle. Android support is coming soon.

Number of users: N/A.

Cost: Free to create a web-only publication; $29/year for Kindle delivery; $99/year to create a custom-branded iOS app (the pricing will be the same for Android). In addition, Periodical takes a cut of a publication’s subscription revenue: 20 percent for subscriptions through the web, Kindle and Android, and 9 percent for subscriptions through Apple’s Newsstand (on top of the 30 percent fee that Apple charges).

Availability: In beta; get on the invite list here.

What’s next: Android support; more discovery features; a marketplace for Periodical titles.

Atavist’s Creatavist: Publish multimedia stories

What you can do with it: Create multimedia stories and publish them as apps, ebooks and for the web.

Creativist

What we like: You can create a one-time project and push it out to the world. You don’t have to commit to publishing regularly or on a set schedule.

Background and funding: Creatavist, which launched in April, is the software that Atavist originally developed in order to publish its own e-singles. Atavist has raised $1.5 million in its first funding round and an undisclosed amount in a second round from Scott Rudin and Barry Diller’s IAC. (Atavist is providing the technology for Diller and Rudin’s yet-to-launch digital publishing house.)

Platforms supported: Web, iOS. Users can also export their works as ebooks and upload them to digital bookstores like Kindle.

Number of users: N/A, but companies working with Creatavist so far include NPR and corporations like the Four Seasons. Atavist CEO Evan Ratliff told me that a lot of photographers are also using the platform.

Cost: Free to create one story and publish it on the web and in Creatavist’s iOS app; $10 per month to create unlimited stories and publish them on the web and in Creatavist’s iOS app. An option to publish stories through your own branded iOS app and on the web is coming soon, with pricing starting at $250 per month.

Availability: Available now.

What’s next: Within the month, users will be able to sell their works through Creatavist’s app (right now, they can only give them away for free). Atavist will take a cut of the sales; that amount has yet to be determined.

29th Street Publishing: Publish mobile magazines

What you can do with it: Publish and sell web and iOS magazines as individual apps. 29th Street Publishing, like Periodical, embraces the subcompact publishing model.

The Awl

What we like: 29th Street Publishing isn’t open to everyone, but because the company closely vets the publishers it works with, you know as a reader that you are getting high-quality content. And the vetting process forces publishers to come up with concrete publication plans. 29th Street also provides publishers with a custom-built iOS analytics platform.

Background and funding: The NYC-based 29th Street Publishing was cofounded by former Six Apart employees David Jacobs and Natalie Podrazik. Editorial director Blake Eskin was previously web editor at The New Yorker.

Platforms supported: iOS.

Number of users: 29th Street Publishing chooses which publishers to work with. Among the 12 publications currently available are The Awl’s Weekend CompanionNew York Review of Books editor Ann Kjellberg’s Little Star Weekly, and Maura Johnston’s Maura Magazine.

Cost: 29th Street helps develop, design and build magazine apps for free and then takes a revenue share of subscriptions. It also licenses its CMS, app and analytics platform to companies that don’t want to do a revenue share or that want to put out a free magazine (like ProPublica).

Availability: It’s not open to everyone; see above. “For us to work with someone, we want to make sure that their work makes sense for our platform, that they have an audience (or they have a clearly defined potential audience), and that we believe that they are going to make good on their commitment to subscribers,” cofounder and CEO Jacobs told me. “Over time, we’re going to open the platform up much more broadly, but we’re being selective for now as we focus on the product.”

What’s next: Maura Magazine will launch a web version this month, and Android versions of some titles are coming this fall. 29th Street even plans to experiment with print.

Ghost: Open-source, crowdfunded blogging platform

What you’ll be able to do with it: Publish a blog in a simple and elegant, open-source platform that provides more control over content than Tumblr but is simpler than WordPress. “It differentiates from Tumblr in being open source — which means you own your data, and you can control every part of the program (neither of which you can do with Tumblr),” founder John O’Nolan, a former WordPress exec, told me. “It differentiates from WordPress in being for bloggers. WordPress is a big complicated content management system that can power all sorts of websites. Ghost is just for blogs.”

Ghost

What we like: The platform looks beautiful and has a one-stop dashboard that combines your blog’s traffic and performance data in one place.

Background and funding: Founded by former WordPress exec John O’Nolan, Ghost raised £196,362 (USD $298,627) in a successful Kickstarter campaign this spring (far beyond its £25,000 goal). Ghost will operate as a nonprofit software foundation.

Platforms supported: Web; responsive design will work on all devices.

Number of users: Ghost hasn’t launched yet, but 5,236 people backed its Kickstarter campaign.

Cost: Free; a paid hosted service will be available later this year.

Availability: Ghost should be available by the end of the summer.

Postach.io: Blog via Evernote

What you can do with it: Publish notes created in Evernote to a personal blog. “People who use Evernote are very passionate about Evernote,” cofounder Shawn Adrian told me, noting that the company’s seen a bunch of users switch over from Tumblr.

Postach.io

What we like: The fact that you can make a “curated” blog with all types of content — recipes, articles and so on — that you’ve saved to Evernote.

Background and funding: Two-month-old Postach.io is based in Nanaimo, British Columbia. Cofounders Shawn Adrian and Gavin Vickery previously built QuoteRobot, which is proposal and invoice-creating software for web designers, and Adrian describes that as their “bread and butter app.” They’ve received $200,000 in funding from Vancouver’s Full Stack Ventures. Evernote reached out after seeing Postach.io on Hacker News, and it’s a contestant in the 2013 Evernote Devcup.

Platforms supported: Web. Users tag notes for Postach.io — which can include text, audio, video, images and links, as well as Evernote Food posts and web clips — in Evernote and they’re automatically published to a blog. Users can also import their Tumblr to their Postach.io blog.

Number of users: 3,500.

Cost: Free, with a premium version planned.

Availability: In beta, available to anyone.

What’s next: Tighter integration with Evernote, pro themes, more sharing and discovery features, a premium version. Adrian said that the company is also talking with Evernote about referral fees when Postach.io users upgrade to Evernote Premium.

Glipho: Blog with built-in social features

What you can do with it: Create a blog, then publicize that blog through Glipho’s built-in social network. Users rank and highlight content, some of which is spotlighted on Glipho’s homepage. SEO tools are built in, and users can follow writers and topics they’re interested in.

Glipho

What we like: The curation and recommendations provide a service for readers as well as writers.

Background and funding: The London-based Glipho launched its public beta in March and has 6 employees in the U.K. and one in the U.S.; it’s hiring three more employees in the U.S. to open a Boston-based office. Founder and CEO Roger Planes previously developed software and websites for journalists. The company has raised $750,000 in a seed round.

Platforms supported: Web; import existing blogs from Tumblr, WordPress and Blogger. Glipho has an Android app and is awaiting approval from Apple on an iOS app.

Number of users: N/A, but Glipho says it has users from 120 different countries who have published or imported over 150,000 blog posts.

Cost: Free.

Availability: Available now.

What’s next: Mobile app improvements and release of Glipho’s API.

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App Studio Package for Education Now Available

App Studio is introducing a new package that enables higher education institutions to incorporate digital publishing into curriculum and equip students to create apps for tablets and smartphones. Customers can also use the new education plan to create digital marketing and campus communications. App Studio is the software that uses HTML5 to transform InDesign and QuarkXPress projects into native apps for iOS, Kindle Fire, and Android devices. Because it works in conjunction with the leading design tools, App Studio is easy to learn and affordable to implement on campus.

The new App Studio Education Plan includes:

— 250 user subscriptions to App Studio
— Up to 100 unique course projects
— 4 x Multi-Issue Pro plans (four different digital publications for the iPad and iPhone)
— 1 x Multi-Issue Premium plan (one digital publication for iPad, iPhone, Kindle Fire, Android tablet, and Android smartphone)
— Optional 250 QuarkXPress licenses
— Bronze App Studio support

The ongoing price of this package is $4,995 per year. However, for a limited time App Studio is offering the package for a special launch price of $2,497.50 – a 50 percent discount. For more details about the plan, please visit: http://www.AppStudio.net/edu.

Why Adopt Digital Publishing Now?

Design, marketing, and communication students everywhere are looking for schools that will help them learn cutting-edge skills. Digital publishing – the ability to create content for digital devices like the iPad – is a skill already in high-demand by corporations, agencies, and media. With App Studio, educators can easily teach students to create content for digital devices.

The benefit is two-fold. With App Studio students can learn digital publishing and enter the workforce with advanced skills while campus marketing departments can use App Studio to create digital collateral that extends the school’s reach. Using the desktop design tools already in use at most universities, marketing departments can create interactive apps without the expense tied to custom development efforts and alternative solutions.

To learn more about App Studio, please visit: http://www.AppStudio.net.

About App Studio

App Studio (http://www.AppStudio.net) is the next generation digital publishing solution that uses HTML5 to push the bounds of user experience without the high cost and effort associated with custom app development. App Studio is the only digital publishing solution that allows users to create branded content apps using QuarkXPress, InDesign, HTML5, and XML. Through a managed cloud environment, designers, authors, and extended teams are able to collaborate to create rich, interactive content that can be delivered across multiple platforms and devices.


Issuu Updates Digital Publishing Platform: Marries the Beauty Of Print with the Power of Digital

COPENHAGEN, Denmark and PALO ALTO, Calif., May 29, 2013

Quietly, one publisher and reader at a time, Issuu, has become the world’s fastest-growing digital publishing platform, reaching 70 million unique visitors each month via 11.5 million publications. On May 29, 2013, Issuu is launching a major platform update that will deliver a visually stunning, immersive reading experience that will change the way people access magazines, catalogs and other publications while transforming the way publishers engage readers.

Founded in 2006, Issuu quickly became a global destination site, a place where readers could find special interest publications on virtually every topic. From Concrete Wave for longboarders to The Gluten Free Scallywag to Reggaeville, Issuu is full of interest-based publications. Readers can discover enlightening and edgy publications like VICE and Huck, as well as inspiring publications like V Magazine for fashion and Anthology Magazine for home design. In addition to magazines, brands like Armani and Swell publish their catalogs on Issuu, and architects, photographers and artists like Tom Sachs publish their work on the platform. One can find content from global organizations such as the United Nations and local publications, including Brooklyn Magazineand San Francisco’s The Guardian.

Just as YouTube and Spotify changed the way people access and share videos and music, Issuu is transforming the way readers engage with publications. Issuu provides an immersive reading experience where one can flip through publications as they were originally intended to be seen, complete with vivid graphics and eye-catching layouts. And readers can access Issuu on their desktop, laptop, iPad or other mobile device. With social media sharing capabilities built in, Issuu enables readers to follow the publications they love, build stacks of their favorites and easily share with others.

“What is publishing without readers?” asked Ruben Hansen, Issuu’s co-founder and chief experience officer, who is responsible for crafting Issuu’s brand, product and service experience. “There has never been this variety of global publications before. Beautiful, nuanced content that attracts a diverse audience of readers from all over the world. The quality of these publications is like what you’d find at your local newsstand, but you can’t find them anyplace else except on Issuu.”

Issuu’s free basic publishing tools allow anyone to create a digital publication and find their audience. With the updated platform launching on May 29, publishers will have even more tools to customize their digital publications and gain powerful insight into reader preferences.

“As a new brand in the fashion industry, working with Issuu has increased our credibility with advertisers and channel partners,” said Angela Gilltrap, editor-in-chief at fashion shoes and accessories publication Heaven Has Heels. “With nearly 1.5 million impressions and analytics that demonstrate our reach, we’ve attracted notice from luxury shoe brands.”

Elisabeth Salcher, marketing specialist and country management professional for Red Bulletin, a lifestyle magazine affiliated with popular energy drink Red Bull, estimates that her publication saves a significant amount per year by using Issuu, which streamlines the process of delivering a digital magazine in 11 countries and multiple languages. Ms. Salcher also believes that using the Issuu platform has helped boost brand awareness.

Issuu is changing the face of digital publishing by enabling readers and publishers to connect, engage and share content about the topics they’re most passionate about. Find out more atwww.issuu.com.

About Issuu With 70 million unique monthly visitors and 11.5 million publications, Issuu is the fastest-growing digital publishing platform in the world and is rapidly becoming the place readers go to discover new content and publishers use to find a worldwide audience. With 25,000 new publications added daily and an unparalleled breadth of content on virtually every topic, Issuu reaches readers on desktops, laptops, tablets and smartphones – with no subscription fees or monthly charges. Publishers can use the Issuu platform to upload visually rich content that readers view in flipbook format, gaining granular insight on reader characteristics and preferences and access to new business models. Learn more about Issuu at www.issuu.com.


Adobe DPS 26: PDF article support in Android and Desktop Viewer

The following features are available for the v26 release:

Free Article Preview (iPad only): you can allow customers to preview content in a retail folio. Users can tap the Preview button to download and read all free articles. When a user navigates to other articles in the app, a paywall prompts them to purchase the folio. To enable Free Article Preview in a retail folio, select the “Enable Article Preview” setting in the Account Administration Tool, and use the Folio Producer Editor to mark specific articles as Free. (Free Article Preview is iPad-only and currently does not work with folios that have Sections.)

 PDF article support in both Android Viewer and Desktop Viewer: PDF articles are now supported on Android devices and in the Desktop Viewer. On Android viewers, you can take advantage of the PDF format to reduce file size, reuse iOS folios that have PDF articles, and use pinch & zoom on article pages. In the Desktop Viewer, you can now preview folios that have PDF articles, which is especially useful to preflight your folio for errors. The app version needs to be v26 or later to display PDF articles, but the folio with PDF articles can be any version. For a video demo, see the PDF Content on Android video. (Note that this is a change to the existing AIR-based Android viewer, not to the native Android viewer that is currently in development. In addition, PDF support on Android does not include displaying PDF files in the in-app browser.)

iPad library improvements: Icons now appear beneath each cover preview image in the library so that users can see which content is free or retail without an extra tap. Tapping a button with a price initiates a purchase. Tapping the free button or the cloud button initiates a download. A cloud icon appears if a user is entitled to a retail folio that hasn’t been downloaded. Tapping the cover preview image itself still displays a preview pane with additional information. If a custom library is configured to display only entitled folios, the preview pane does not appear when tapping the cover image. (Enterprise only) If your custom library displays only folios to which your customers are entitled, no preview pane appears. Tapping a cover image begins to download the folio.

Full iPhone 5 support: You can now create 1136×640 folio renditions to avoid letterboxing content on the iPhone 5. In DPS App Builder, you must specify an additional 640×1136 launch image (splash screen) to comply with Apple requirements for iPhone 5 apps.

DPS App Builder includes the following changes:

  • Asset links are now stored on the server, allowing you to use different computers to build the app without having to relink to copied assets. For example, an agency can go through DPS App Builder to specify most of the settings and files, and the client can then complete the app by specifying the certificates. When you edit an existing viewer, an “Asset stored on the server” message appears in the text field. Storing assets works only for an individual app; you cannot store assets on the server for use across multiple apps.
  • (Enterprise) When you create a custom store that takes advantage of new API features, creating a custom library is no longer required.
  • (Enterprise) If you want to continue using an older store that you’ve created, you can select Use Legacy Store APIs in DPS App Builder. However, if you select this option, you cannot specify a custom library.
  • The “Enable hot zone to display folio view controls” option now includes a hot zone at both the top and bottom of screen, not just the bottom.
  • There is a new option for specifying an optional privacy policy URL that appears in the library settings menu.

Web Viewer now includes the following improvements:

  • Embedded Web Viewer. You can now embed shared Web Viewer articles in your Web site with new support for iframe HTML tags in DPS. Include surrounding design elements that convey a consistent, branded experience for your customers. For a video demo, see the Embed Publications within Web Sites video. For an article with detailed instructions, see Embedded Web Viewer.
  • Web Viewer-only folio. You can create a special folio rendition for the Web Viewer that appears only in the Web Viewer browser, not on the device viewer. For example, you can create a 1024×580 folio that displays only a horizontal orientation, uses terminology such as “click” instead of “tap,” and replaces an unsupported panorama with a static image. See Creating a Web Viewer rendition.
  • Custom stores and custom Libraries are now supported in Web Viewer. Integrate a Custom Store and Custom Library within the Web Viewer to feature special content, offers, or promotions. Check the DPS Developer Center for information.
  • Optional privacy policy URL. You can configure a web link to your app’s privacy policy. This is supported in both iOS and Android Viewers.
  • Web Viewer analytics. Analytics data is now enabled for the Web Viewer.
  • Horizontal Swipe Only support (added in v25). The Web Viewer now displays “flattened” articles that have Horizontal Swipe Only selected.

New and enhanced Fulfillment Reports: The Fulfillment Report on the DPS Dashboard gives publishers easy-to-understand details related to the downloads of their folio content. The Fulfillment Report now includes additional data fields to make it easier to build informative pivot tables that show how many downloads for each publication, per issue, with a total for all downloads and a breakout showing web viewer downloads separately. A new Consolidated Fulfillment Report (currently called “Rollup Report”) gives administrators the fulfillment data for all publications associated with their account. Finally, all report data is now recorded daily instead of weekly.

Online purchase of fulfillment bundles:  A new online purchase option for 10,000 Fulfillment Bundles makes it easy for publishers to ensure their account is always in good standing. Fulfillment renewals placed through a reseller or directly from Adobe can sometimes take a few days to process. To provide a faster purchase option, publishers can now buy a serial number for a 10,000 fulfillment bundle through the Adobe Store and redeem that serial number through the DPS Dashboard.

Analytics improvements:
  • Complete articles read. You can track how many readers completely read articles in a single visit.
  • TOC tracking. You can track taps on the TOC button and also identify which articles are discovered through the TOC.
  • Readers that are directly entitled by publishers. You can get data about readers who sign in to the app and obtain folios through direct entitlement. You can optionally return the reader’s subscriber ID and subscriber type through the direct entitlement API. The subscriber type and subscriber ID values are passed to SiteCatalyst so that you can track how these subscribers engage with the folio.
  • Free Article Preview. When customers tap the “Preview” button to preview the issue, the number of preview button taps and the free articles that get previewed are tracked. The number of conversions after the issue is previewed is also tracked.
  • Omniture Visitor ID and Push notification token. For each reader, an Omniture visitor ID and push notification token (if the reader has opted in to receiving push notifications) is added to SiteCatalyst.
  • Web Viewer: Web Viewer information is tracked.

First Folio Free API improvement: Enterprise publishers can now use the custom library API to configure the subscription banner to display messaging depending on whether the reader is a subscriber and can appropriately provide messaging that supports the latest free retail issue feature.