Digital Publishing to iPhones: An Untapped Revenue Stream

WoodWing evangelist Victor Cardoso wrote this article:

“Publishing to the iPad and other tablet devices has been a welcome boon to the publishing industry. It’s established that customers are willing to pay for quality content in a portable, electronic form. And yet, the iPad — which has been the most successful tablet device — represents only 67 million devices worldwide. The iPhone, introduced earlier and available at a lower price point with carrier subsidies, has almost three times as many users with a 175 million device footprint.

The good news is that WoodWing’s Digital Publishing Tools, in conjunction with Adobe DPS, offers quick and easy creation of iPhone content with the option of creating universal apps — those that work on both iPhone and iPad.

As an example of how lucrative iPhone publishing can be, I offer up a business case of a particular WoodWing customer: Mainichi Newspapers, publishers of the popular TAP-i daily newspaper in Japan. With their iPad edition, TAP-i received a respectable 70,000 daily readers. But — hold on to your hats — with the recent inclusion of an iPhone edition, TAP-i readership swelled to over 200,000 readers daily. That’s not to say that every iPhone edition will receive similar success, but it certainly goes to show the potential inherent in the smartphone form factor.

For information on how to get started with an iPhone edition in your WoodWing Enterprise installation, check out our recent webinar,Adding iPhones to Your Digital Publishing Strategy, available on our YouTube channel.”

source: Victor Cardoso from WoodWing

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